Chatbots at the Digital Front Door
AI-driven technologies are creating efficiencies and improving patient experience at Medical University of South Carolina. Crystal Broj, Enterprise Chief Digital Transformation Officer, joins the podcast to describe her roadmap for digital innovation.
Follow and subscribe on
Listen to the Podcast
Overview
Healthcare is evolving at an unprecedented pace, driven by cutting-edge digital innovations that promise to transform patient care and operational efficiency alike. In this episode, Crystal Broj, Enterprise Chief Digital Transformation Officer at the Medical University of South Carolina, shares how MUSC is pioneering innovations in healthcare delivery. From pushing AI and its capabilities for tools such as voice bots to streamlining patient access to care to implementing robotic process automation to optimize workflow, Crystal has tons of insight into how MUSC is improving its services. Learn more about Healthcare IT Leaders. In this episode, you’ll learn:
- How MUSC uses AI tools and voice bots like “Emily” to streamline patient scheduling and reduce clinician burnout.
- Why starting small with pilot programs can drive successful large-scale digital transformation projects.
- The role of automation in closing care gaps and improving operational efficiency, from mammogram reminders to prior authorization approvals.
Our Guest
Crystal Broj
Crystal Broj is the Enterprise Chief Digital Transformation Officer for MUSC, starting in 2022. In her current role, she is responsible for driving and accelerating the Digital Transformation Strategy and overseeing the delivery of products, solutions, and services, delivering optimal value for the MUSC enterprise: healthcare systems and healthcare consumers, as well as University and Research areas. Previously, Crystal served as the AVP for Digital Strategy & Transformation for NorthShore University Health system and Chief Technology & Innovation Officer for American Association of Diabetes Educators (AADE). Her time at NorthShore focused on the digital front door including a new mobile wrapper app and at AADE building an award-winning website, which was a one-stop shop for all diabetes devices and education. Crystal earned her bachelor’s degree from Northern Illinois University.